The Performance Arcade
2025–2026 – Brand identity, website, brochure, signage and more
As the lead designer for the 2026 festival, I was responsible for developing and implementing a cohesive visual language across all touchpoints. Over a four-month contract, I translated the festival’s core themes into a versatile brand identity, a responsive website, and the 2026 festival brochure. The project culminated in the design and on-site installation of large-scale environmental signage along the Wellington waterfront.
The Performance Arcade 2026 Logotype.
PA2026 Brochure
PA2026 Website Homepage.
PA2026 Signage
Billboards, Coreflute signs and Signage for individual artist's works.
