Wellington Pride Festival — Merch
2025 – Merchandise design for fundraising
For the 2025 Wellington Pride Festival, I designed a range of Pride merchandise, including tees and hoodies, in collaboration with the festival team. The designs celebrated the bold, joyful spirit of Pride while reflecting the unique identity of the 2025 festival. Featuring unicorns, zebras, and horses, the artwork represents Pride as a celebration of community, music, and dance. My goal was to create inclusive, eye-catching merchandise that felt celebratory, accessible, and connected to the festival’s vibrant energy.
Close-ups of front and back illustrations.
Merchandise design.